Douglas Smallwood·
Independent thinking. Intentional design.

Complex systems.
Human experiences.

I’m Douglas, a Senior Product Designer turning complex workflows into clear, useful experiences.

Selected work01 — 04
A little about my approach

Design judgment.
Technical understanding.

I’m a product designer based in Norfolk, Virginia, with a background in information technology and web development. My work spans financial services, government resources, and commerce, with a focus on making complex systems easier to navigate.

I connect research, interaction design, and technical understanding to move ideas toward working experiences. That means considering the full journey: what people need, how a system behaves, and what happens when something goes wrong.

I work with engineering, content, operations, and external partners to turn those decisions into coherent experiences. My approach is grounded in clear language, accessible interactions, and collaboration throughout delivery.

Foundation
B.S. in Information Technology, focused in Web Development
Colorado Technical University · 2019

How I contributeStrategy through delivery

A connected set of skills.

01 / Product

Product &
interaction design

Turning research and complex requirements into clear product structures, flows, prototypes, and reusable interface patterns.

  • Information architecture & journey mapping
  • Responsive web & mobile interfaces
  • Design systems & high-fidelity prototyping
02 / Intelligence

Conversational AI
& service design

Helping people understand what an assistant can do, find the next step, and move between automated and human support.

  • Intent & dialogue architecture
  • Chat, voice & IVR journeys
  • Usability validation & service feedback
03 / Delivery

Technical fluency
& collaboration

Connecting design intent with implementation through a web development foundation, engineering collaboration, and AI-assisted prototyping.

  • HTML, CSS & JavaScript foundations
  • System states, edge cases & handoff
  • GitHub & web deployment workflows