Groundworks Companies provide residential foundation and water management solutions including, foundation repair, basement waterproofing, crawl space repair and encapsulation, plumbing, gutters installation, and concrete lifting services with over 45 brands nationwide such as AFS Repair, JES, and Alpha Foundations.
Roles
UX/UI Designer - Douglas
Project Duration
November 2022 - December 2022
Design Process
Background
The Problem
Groundworks experiences a low percentage of conversions for booked appointments in relations to its brands.
Goals
As a User, I want to book an appointment to have a CFI come to my house online so that I am able to control my experience better when I share my contact information.
1. The customer elects the work they need done and enters their address
2. Then the customer sees days available to schedule an appointment
3. The customer chooses a day and time
4. The customer enters their contact (lead) information
5. An appointment is booked in the Groundwork's CRM
User Persona
Our users from previous and current appointments are typically 30 - 55 years of age, with a household income of $80K - $150K average located around America.
Ideation
User Flow
Design
High Fidelity Wireframes
